Every drop of water counts

About Tourism Tofino

Tourism Tofino is a not-for-profit destination marketing organization that promotes Tofino's extensive destination attributes, local events and hospitality industry businesses.

Tourism Tofino is a division of the Tofino-Long Beach Chamber of Commerce and also partners with other tourism organizations to create awareness of regional tourism initiatives for visitors world-wide.

Visit us at TourismTofino.com

Tofino’s Water Challenge

Despite getting more than 3 metres of rain annually, Tofino’s drier summer weather, influx of visitors and limited water storage facilities, put a significant strain on daily water availability during the summer months. Management, conservation and education are key to ensuring an adequate supply of pure water.

[1] Freshwater: lifeblood of the planet. by Don Hinrichsen [Link] Posted: 31 Mar 2008

The Planet’s Water Challenge

Fresh water is the liquid of life. Without it the planet would be a barren wasteland. The supply of water is finite, but demand is rising rapidly as population grows and as water use per capita increases.[1]

According to experts, the world is in danger of running out of “sustainably managed water” and it is expected that two-thirds of the planet will live in water-stressed conditions by 2025 if present consumption patterns continue.

About Tofino

Tofino is a year-round travel destination located on the rugged west coast of Vancouver Island in British Columbia, Canada. Bounded by the open Pacific Ocean, Pacific Rim National Park Reserve and the Clayoquot Sound UNESCO Biosphere Reserve, Tofino is known for its accessible beaches and unparalleled visitor experiences.